The purpose of the Google Fred updates around March 2017 is not totally clear. At the SMX West Conference in 2017 Illyes said that the techniques Fred went after specifically are mentioned in the Google Webmaster Guidelines. Google Fred is an algorithm update that targets black-hat tactics tied to aggressive monetization. This includes an overload on ads, low-value content, and little added user benefits. This does not mean all sites hit by the Google Fred update are dummy sites created for ad revenue, but (as Barry Schwartz noted in his observations of Google Fred) the majority of websites affected were content sites that have a large amount of ads and seem to have been created for the purpose of generating revenue over solving a user’s problem.

Justin Sauti