PAY PER CLICK (PPC)

TAKE THE FIRST STEP TO GENERATING MORE CUSTOMERS FOR YOUR BUSINESS BY CREATING A BETTER USER EXPERIENCE.

What is Pay Per Click?

Pay-per-click, is an internet advertising model used to drive traffic to websites, in which an advertiser pays a publisher when the ad is clicked. Pay-per-click is commonly associated with first-tier search engines. With search engines, advertisers typically bid on keyword phrases relevant to their target market.

Every time your ad is clicked, sending a visitor to your website, you- have to pay the search engine a small fee. When PPC is working correctly, the fee is trivial, because the visit is worth more than what you pay for it. In other words, if you pay R2 for a click, but the click results in a R300 sale, then you  would’ve made a hefty profit.

A lot goes into building a winning PPC campaign: from researching and selecting the right keywords, to organizing those keywords into well-organized campaigns and ad groups, to setting up PPC landing pages that are optimized for conversions. Search engines reward advertisers who can create relevant, intelligently targeted pay-per-click campaigns by charging them less for ad clicks. If your ads and landing pages are useful and satisfying to users, Google charges you less per click, leading to higher profits for your business. So if you want to start using PPC, it’s important to learn how to do it right.

If you do not have the time to organize and run ad campaigns, you have come to right place. I can help you with that. Click the button below for a quote.