I transform creative ideas into engaging virtual space by building functional, user-friendly and SEO optimised websites that work seamlessly across browsers and devices.
What is SEO?
SEO stands for Search Engine Optimization, which is the practice of increasing the quantity and quality of traffic to your website through organic search engine results. It is the art of ranking high on a search engine in the unpaid section, also known as the organic listings. What do you need to optimize your site? Is it the design? Is it the content or maybe it’s the links? The answer is yes, yes and yes. It takes all of that and more. SEO involves and changes all the time.
Benefits of SEO
- SEO Leads to Better User Experience
There are many ways you can improve your website and maximize user experience. This includes providing your audience with relevant information, related photos or videos to support text, easy to navigate web pages or a mobile-friendly website configuration. All of this leads to a better user experience. This results in more clicks, more leads, better brand recall and higher conversion rates. This is what search engine sites are looking for, thus improving your search ranking.
- SEO Results to Higher Conversion Rate The good ranking of your site on any search engine websites can guarantee you high conversion rates. Your target market will become more aware of you as long as you maintain your top position. As customers are becoming more familiar with your brand and as their knowledge about products/services increase, there is a great possibility for customers to close the deal with you.
- SEO Builds Brand Credibility Ranking first, second or third may give your customers the idea that you are one of the top players in the industry. It shows that you are popular and many users have researched you, too. On the other hand, customers may think that you are not yet well-known or even a new player in the industry if you are at the bottom of the search engine results. This may also lead some customers to think that you have no budget to boost your website for better search results
- SEO Helps Establish Brand Awareness
Brand Awareness is the extent to which the target market recognizes a brand. This refers to how familiar your customers are with your product or service. According to Investopedia,
“Creating brand awareness is one of the key steps in promoting a product.”
Search Engine Optimization ensures that your product is easily found by search engine sites through regular and organic search. Once you remain at the top of the ranking, Internet users will be able to see you more.
This leads to a higher tendency for your link to be clicked, which leads the users to your website. One of the benefits of SEO for your business is establishing your brand’s awareness even further.