Before 1993, any company that wanted to get their message across prospects and customers used traditional marketing to do so. What was once a norm is now obsolete.

Before the internet revolution, it was okay for companies with a huge budget to invest in flyers, advertisements, billboards, TV, radio, and even direct marketing to reach their customers.

After 1993, when the first clickable ad went online, people stepped into the age of digital marketing.

Today, if you want to stay in the game, digital marketing is the only option that can give you unlimited digital space and global customer reach.

Now, people spend more time on the internet than any other thing. So, marketers must grab the attention of users and turn them into customers.

With a brief history of the evolution of marketing over the years, now you are all set to dive into how to grow your business with digital marketing in 2020?

Digital marketing is more like fishing alone in the sea. Some methods are more effective in catching a fish while others take more time. Similarly, in digital marketing, there are effective and ineffective strategies.

In this blog, you’ll see some of the most effective digital marketing strategies to increase your market share in 2020.

Offline or traditional marketing might still work great for a some people, but most startups don’t have the budget to put toward print ads, commercials or other unpredictable channels.

Most online marketing strategies cost little more than time, and can bring you scalable growth.

1. S.E.O

Search engine optimization (SEO) is the process of increasing the quality and quantity of website traffic by increasing the visibility of a website or a web page to users of a web search engine.

SEO refers to the improvement of unpaid results (known as “natural” or “organic” results) and excludes direct traffic/visitors and the purchase of paid placement.

SEO may target different kinds of searches, including image search, video search, academic search, news search, and industry-specific vertical search engines.

Optimizing a website may involve editing its content, adding content, and modifying HTML and associated coding to both increase its relevance to specific keywords and remove barriers to the indexing activities of search engines like Google, Yahoo etc.[citation needed] Promoting a site to increase the number of backlinks, or inbound links, is another SEO tactic. By May 2015, mobile search had surpassed desktop search.

 

Benefits of SEO

 

  • SEO Leads to Better User Experience
    There are many ways you can improve your website and maximize user experience. This includes providing your audience with relevant information, related photos or videos to support text, easy to navigate web pages or a mobile-friendly website configuration. All of this leads to a better user experience. This results in more clicks, more leads, better brand recall and higher conversion rates. This is what search engine sites are looking for, thus improving your search ranking.

  • SEO Results to Higher Conversion Rate The good ranking of your site on any search engine websites can guarantee you high conversion rates. Your target market will become more aware of you as long as you maintain your top position. As customers are becoming more familiar with your brand and as their knowledge about products/services increase, there is a great possibility for customers to close the deal with you.

  • SEO Builds Brand Credibility Ranking first, second or third may give your customers the idea that you are one of the top players in the industry. It shows that you are popular and many users have researched you, too. On the other hand, customers may think that you are not yet well-known or even a new player in the industry if you are at the bottom of the search engine results. This may also lead some customers to think that you have no budget to boost your website for better search results

2. Social Media Marketing (SMM)

A type of digital marketing where content is created, shared across relevant social media platforms creating and sharing information pertinent to reach marketing goals and boost your branding.

A recent study revealed that there are 3.484 billion social media users. No one in their right mind can deny the power of social media. Social media marketing is helping businesses to grow. Social media is the right medium for small businesses to influence and put the right content for the target market.

How can Social Media Marketing help Startups?

People will know more about your business to increase web traffic.
It allows you to establish a strong bond with customers.
Social media promotion can improve brand awareness.
Boosts organic visibility.
It’s economical.

3.Pay-Per-Click (PPC)

Pay-Per-Click is a digital marketing strategy where owners pay a specific amount for each click their ad gets. In other words, it’s merely buying visitors for your site.

Businesses use this method to create brand awareness on a search engine, mobile app, and all social media platforms.

Of all the popular PPC methods, Google Ads has proven to be most effective.

Whenever a user searches for a product, Google Ads will display your ad on SERPs along with other paid and organic search results.

People trust Google Ads, so there is a high probability that they will click your ad on Google Ads.

Is PPC Necessary for Your Business?

Let’s look at some of the measure reasons on how PPC can benefit your business.

PPC gives various targeting options.
You can easily track your effort using Google Analytics and Google Ads tool.
PPC helps your business reach a broad online audience.
You must make the best use of a PPC campaign. If you are having PPC management issues, we would love to help you out. Even if you don’t have a clear budget, we will assist you and ensure that your brand is well-optimized for your target audience.

4.Content Marketing

One of the most popular and impactful digital marketing strategies is content marketing. You can use content marketing to increase brand awareness and increase conversions. When you distribute content publicly, it attracts leads, increases traffic on your website and ultimately boosts your sales.

Content in any form represents your brand values and morals that your brand holds. Every piece of content that you create demands attention. No business can survive without content marketing.

Content marketers use tools to reach their marketing goals. If you are new to content marketing, check out this fantastic article from Gary V where he teaches to create various types of content. Each content piece can be shared individually on different social media platforms.

How can Content Marketing help your business?

It will drive more conversions.
Content marketing will bring traffic to your site.
It helps in building trust with your target audience.
Good content will help you to boost SEO and increase your ranking in search results.
Content marketing is having a conversation with your target audience. It will help you to build authority with your brand, humanize your brand, and gives you business intelligence that will grow your brand.

Justin Sauti