Kindle Select 90-Day Traffic Plan
Did you know that self-published books now represent 31% of e-book sales in the Amazon Kindle Store?
You used to need thousands of dollars and a contract with a large publishing house to get published. That’s changed. Anyone with an idea worth sharing can be a published author within a week and, more importantly, drive a lot of search traffic to their blog.
I won’t discuss Kindle publishing in detail her, but I will show you how to drive targeted traffic and reach thousands of people for free when you publish via Amazon KDP (Kindle Direct Publishing).
Here’s how it works.
When you publish your Kindle book, you can enroll your book in the “Kindle Direct Publishing Select Program.”
That makes your book exclusive to the Kindle Store for 90 days and includes it in the Kindle Owners’ Lending Library, where thousands of targeted readers can borrow it for free. You can even run a free promotion for a paid e-book for 5 of those 90 days.
There are two simple ways to use your Kindle book to drive traffic to your blog or landing page:
Link directly to your website inside the book.
Use a free giveaway.
This strategy alone typically sends up to 200 extra visitors to your site within 30 days. With the right call-to-action, a top-100 ranked e-book can send you anywhere from 300 to 3,700 visitors a month.
But linking directly to your website isn’t enough to make you stand out. To get even more traffic, use your e-book as a traffic magnet by including a free giveaway … which gets us into our second method of leveraging KDP.
If your book is free, expect 1,000+ visitors to your blog in about 7 days or close to 6,500 visitors per month. Free downloads make your e-book rank higher and attract the attention of your target audience in search traffic.
: How to create viral content
Everyone wants to create viral content, but most people fail. That’s because they don’t pay attention to the sites that successfully create viral posts, day in and day out. If they did, they would learn three secrets of viral content creation to increase blog traffic.
The first secret, which isn’t really a secret, is to write great headlines. 8 out of 10 people will click to read your content if you get the headline right.
This isn’t a new concept. In fact, it’s really old (like 1927-old).
Check out this ad from the roaring 20s.
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What happened? WHAT happened when he started to play?
It’s the perfect example of grabbing the reader’s attention with a little bit of storytelling. It connects with the audience — they’ve been there. They know what it’s like to be teased. They feel for the guy.
Then he starts to play and amazes the crowd. And now the reader is hooked to find out how he got so good and how they can learn just like him.
And the best part? The ad is for a free book! It’s a 1927 lead magnet.
Now, these people are more than willing to hand over their information to get the freebie and learn how to play.
This and other types of clickbait, if they are done right, play with several of your emotions: fear, greed, envy, lust.
Want to take the headlines one step further?
One study found that headlines perform the best when they are polarizing. These divide opinions. You either love it or hate it—and there’s nothing in between.
I know, I know. “Clickbait” is a bit of a dirty word. We are living in the time of “fake news.” No one wants to be swindled or tricked into clicking on something that ends up being snake oil.
But a good headline that draws readers in and encourages them to click through should be followed up by quality, truthful content. The headline may have baited you, sure. However, the product and the copy backed it up.
Like this one for Phoenix Mutual in 1929. The headline was pretty enticing, but once readers got into the nitty-gritty of the ad, they were met with real facts and figures on how they could retire on the cheap.
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